Boston Review

Website Redesign

Website Redesign

Website Redesign

Challenge

Boston Review had a small but dedicated print readership that they were looking to expand. While the print magazine was well designed, the site lagged behind with a dated visual design, poor mobile functionality and social integration. Time on page was also lower than it should be relative to the depth of content.

Solution

The clean, bold design differentiates Boston Review from its competitors, creates a better connection to the target audience and makes its content more accessible. We also executed on Boston Review’s vision for its new revenue model by visually connecting separate content and commerce platforms. Pulling in the power of the separate commerce platform allowed us to create membership tiers, promote donations and sell branded merchandise in a seamless environment. The new website also increased reader participation by replacing the underused comment system with centralized commenting on Facebook.

"The design solution Marc and his team came up with is elegant, functional, and attuned to Boston Review’s needs. It improved our web readership by our target 30 percent. Most importantly, it had an unexpected outcome: we have had many traffic spikes since launching the new website, with traffic to single articles reaching almost ten times what we’d seen previously. This means that individual pieces of content are having a much greater visibility and impact than ever before. And, the new design was met with overwhelmingly positive feedback from our readers. We have been so thrilled with the process of creating the new site and with the final product."

Deborah Chasman

Editor-in-Chief, Boston Review

"The design solution Marc and his team came up with is elegant, functional, and attuned to Boston Review’s needs. It improved our web readership by our target 30 percent. Most importantly, it had an unexpected outcome: we have had many traffic spikes since launching the new website, with traffic to single articles reaching almost ten times what we’d seen previously. This means that individual pieces of content are having a much greater visibility and impact than ever before. And, the new design was met with overwhelmingly positive feedback from our readers. We have been so thrilled with the process of creating the new site and with the final product."

Deborah Chasman

Editor-in-Chief, Boston Review

"The design solution Marc and his team came up with is elegant, functional, and attuned to Boston Review’s needs. It improved our web readership by our target 30 percent. Most importantly, it had an unexpected outcome: we have had many traffic spikes since launching the new website, with traffic to single articles reaching almost ten times what we’d seen previously. This means that individual pieces of content are having a much greater visibility and impact than ever before. And, the new design was met with overwhelmingly positive feedback from our readers. We have been so thrilled with the process of creating the new site and with the final product."

Deborah Chasman

Editor-in-Chief, Boston Review

©2023 Marc Acosta

©2023 Marc Acosta

©2023 Marc Acosta